Packages & prices

Pick your stage. Pick your problem. Get it fixed.

Every package fixes one problem you'll recognise, with a list of exactly what you get. A clear scope. A clear price. Before anyone gets on a call.

1
Pick your problem
Find it below, or answer three quick questions. Not sure? Each stage has a "Start here".
2
Book or get in touch
Small fixes can start straight away. For bigger ones, a free 15-minute fit call checks it's the right fix.
3
We agree the start
The job, the price, the start date and what I need from you. In writing, short and clear.
4
You keep it
The documents, the words, the plan: all yours to use. No retainer unless you want one.

Not sure where to look? Start from who you are.

Suggestions, not rules

See all packages Freelancers & consultants Startup founders Small business teams

Make your offer, prices and website easier to say yes to. Suggested packages are marked below. Everything else is still here.

Jump to01 Just getting going 02 Launched, but…03 Growing Any stage Ongoing support

Just getting going

An idea, a first version or a brand-new launch. Money is tight and every word matters.

The trap: Building for everyone, and saying it to no one.

You don't need all of these.

Most people start with one. Pick the line that sounds most like you right now.

“People don't get what we do”
“My website isn't explaining what I do”Suggested
“We're trying to appeal to everyone”
“We need website words that sound like us”
“We have plenty of ideas. Which should come next?”

Quick win

If this sounds like you

“People don't get what we do”

The fixThe Clarity Check

Positioning & messaging review

A closer look at where your website or pitch loses people, and what to say more clearly.

Done this beforeHelped a new market research agency make its services stand out from the rest by sharpening the story in its pitch deck.

Up to 3 web pages or a pitch deck of up to 12 slides, marked up: what's confusing, what's missing, what to cut
A proposed headline and a one-line description of what you offer
Your top 5 priorities, and a 30-minute call to walk you through it

What's not included

New customer research
A full rewrite (that's Say It Right)

Takes: 1 week
Your time: About 45 minutes

More on Product marketing

£395

Book a fit call

Suggested

If this sounds like you

“My website isn't explaining what I do”

The fixThe Quick Read

Website review

I read your Home and About pages as a new customer would, then show you where the story gets lost.

A recorded walk-through of your Home and About pages, up to 20 minutes
A proposed headline and a one-line description of what you do
Your top 5 changes, in order of impact

What's not included

A call
A full rewrite
Design or making the changes on your site
More than 2 pages or 3,000 words

Takes: 3 working days
Your time: 10 minutes to send the links

More on Product marketing

£195

Get a Quick Read

If this sounds like you

“We're trying to appeal to everyone”

The fixWho's It For?

Ideal customer profile & positioning

Choose a clearer priority customer and make your offer feel like it was made for them.

Done this beforeRewrote a solo founder's positioning so clients could see in one read why her offer was for them.

A look at what you already know about your customers, plus 2 short customer calls
One priority customer profile, and a one-page positioning summary
5 key messages to use on your website, in sales and on socials
A 45-minute readout and one round of changes

You'll need: Two of your customers willing to have a 30-minute call, which you arrange. No customers yet? Start with a Power Hour.

What's not included

Finding people to interview
A statistically tested market segmentation

Takes: 2 to 3 weeks
Your time: About 2 hours

More on Product marketing

£950

Book a fit call

If this sounds like you

“We need website words that sound like us”

The fixSay It Right

Positioning & website copywriting

Positioning and website copy, written with you, so the right people read it and think 'that's exactly my problem'.

Done this beforeKate Faxen's verdict on her new website: "volume up to 11, still 100% me".

A 60-minute briefing and a one-page positioning summary
Website copy for up to 5 pages (up to 2,500 words), ready to paste in
One round of changes, with all your feedback in one go

You'll need: An agreed audience and offer. Not sure yet? Start with the Clarity Check.

What's not included

Design, building or uploading the pages

Takes: 3 weeks
Your time: About 2.5 hours

More on Product marketing

£1,750

Book a fit call

If this sounds like you

“We have plenty of ideas. Which should come next?”

The fixBuild the Right Thing

Product prioritisation review

Use the customer evidence you already have to choose your next product priorities, not the loudest voice in the room.

Done this beforeHelped a data startup choose which products to build next, and shape a 3-year plan.

A review of up to 10 ideas or features against your existing feedback, usage and sales data
A 90-minute workshop to weigh them up together
A ranked decision table with the reasons, assumptions and gaps written down
A short next-step plan and a 30-minute handover

You'll need: A list of ideas and some customer evidence: up to two reports or summaries, plus your key usage or sales numbers.

What's not included

New customer interviews
Technical specs or effort estimates (your engineers know best)
A committed delivery schedule

Takes: 2 to 3 weeks
Your time: About 3 hours

Launched, but…

You have real customers. Something isn't clicking: sign-ups, sales, people paying or people coming back.

The trap: Getting people in the door, then not knowing why they stay or go.

You don't need all of these.

Most people start with one. Pick the line that sounds most like you right now.

“Clients love working with us. We're not sure what made them choose us”
“We'd like useful feedback. We haven't got a system”
“I'm not sure what to charge”Suggested

If this sounds like you

“Clients love working with us. We're not sure what made them choose us”

The fixWhy They Buy

Customer interviews & messaging

Hear what customers value, then use it to sharpen the way you talk about your business.

Done this before20 years of asking customers what they think, and working out what they mean, for Kantar, Toluna and YouGov.

4 customer interviews of up to 30 minutes
What made them buy, what they value and what nearly put them off
A message summary of up to 3 pages, plus up to 8 customer quotes you can use (with their permission)
A 45-minute readout and one round of changes

You'll need: Four customers willing to talk. You make the introductions.

What's not included

Finding or paying interviewees

Takes: 3 weeks
Your time: About 1 hour, plus the introductions

“We'd like useful feedback. We haven't got a system”

The fixStart Listening

Customer feedback planning

A small, practical feedback plan you can actually keep using, so in six months you have real answers instead of hunches.

One 60-minute session to agree up to 5 things worth measuring
A short set of feedback questions (up to 10), and when and where to ask them
A one-page plan for what to look at in 3 and 6 months' time

You'll need: Someone on your side to put the plan in place and ask the questions.

What's not included

Setting up survey tools
Collecting or analysing the answers

Takes: 1 to 2 weeks
Your time: About 90 minutes

“I'm not sure what to charge”

The fixPrice Check

Pricing & packaging review

A practical look at your prices and packages, so you can make the next pricing decision with a clearer head.

Done this beforeCreated pricing and packaging models for research tools and data products at Kantar and Toluna. New pricing at Kantar won back a $4M investment.

Your prices and up to 3 packages compared with 3 competitors, using what they publish
A short recommendation (up to 2 pages)
A 45-minute call to talk it through

What's not included

Customer interviews about price
Financial modelling
Rewriting your pricing page

Takes: 1 week
Your time: About 1 hour

More on Product marketing

£450

Book a fit call

Growing

Steady customers, a small team, maybe raising. You need proof, focus and a bit of air.

The trap: Everything still lives in the founder's head.

You don't need all of these.

Most people start with one. Pick the line that sounds most like you right now.

“We have happy customers. We need useful stories”
“We've got reports and data, but no clear answers”
“My website describes the business I used to have”Suggested
“We need help beyond one fix”

If this sounds like you

“We have happy customers. We need useful stories”

The fixThe Proof Machine

Customer case study writing

Three customer stories that help close deals, and a simple way to keep good stories coming.

Done this beforeRebuilt YouGov's customer story programme: £37M+ influenced across 506 deals.

Help choosing the best 3 stories from up to 10 customers you suggest
3 interviews and 3 written case studies (up to 800 words each), plus a short extract of each for socials
A reusable briefing and approval template, so your team can keep going

You'll need: Customers willing to take part. You make the introductions.

What's not included

Video or graphic design
Chasing customer approvals beyond one request each

Takes: 5 to 6 weeks (approvals depend on your customers)
Your time: About 3 hours

More on Product marketing

£3,250

Book a fit call

If this sounds like you

“We've got reports and data, but no clear answers”

The fixSo What?

Turn research reports into business recommendations

Send me the reports nobody has time to read. I answer your real business questions and turn them into a short story your leadership team can decide on.

Done this beforeHelped an innovation agency turn a data-science report based on customer feedback into a clearer view of white-space opportunities and what to innovate next.

Up to 3 business questions, agreed for one decision
A review of up to 5 reports you supply (up to 100 pages in total)
A 10-slide recommendation, a 45-minute readout and one round of changes

What's not included

Cleaning raw data or new statistical analysis
Building dashboards

Takes: 2 weeks
Your time: About 1.5 hours

“My website describes the business I used to have”

The fixThe Website Refresh

Website copy refresh

Your offer has moved on. Let's bring the words with it.

A 30-minute briefing and a light check that your positioning still fits
Updated words for up to 3 existing pages (up to 1,500 words)
Your best testimonials written in where they'll do the most work, and one round of changes

You'll need: You already know who you're for and what you offer now.

What's not included

Design, coding or uploading
A new brand strategy or a new website (that's Say It Right)

Takes: 2 weeks
Your time: About 1 hour

More on Product marketing

£650

Book a fit call

Anytime

Useful at any stage

A sounding board, a profile that works, posts in your voice, or an article your buyers are already searching for.

Suggested

If this sounds like you

“I'm stuck and need a sounding board”

The fixPower Hours

Product & marketing advice calls

Bring one product or marketing knot. We'll work through it and agree what to do next.

Done this beforeA data startup's CEO after a set of Power Hours: "Our business direction is now crystal clear."

A 60-minute call, with a short form beforehand so we start fast
Five clear next steps afterwards
Four-call bundles to use within 3 months

What's not included

Decks or big document reviews (unless agreed beforehand and counted in your time)

One hour£145
One focused call, with next steps afterwards.
Four hours£520
Four calls to use within 3 months.

Takes: Book when you like
Your time: An hour per call

“I want to post on LinkedIn, but don't know what to say”

The fixLinkedIn Kickstart

LinkedIn profile writing

A profile that tells buyers what you do when they check you out, and enough ideas to start posting with confidence.

A 45-minute briefing
A new headline and About section (up to 300 words)
6 post prompts based on what your buyers care about, and one round of changes

What's not included

Finished posts (that's LinkedIn, Done For You)

Takes: 1 week
Your time: About 1 hour

“I need to show up on LinkedIn, but never do”

The fixLinkedIn, Done For You

LinkedIn ghostwriting for founders and consultants

Posts that bring in the right conversations, not likes for the sake of it. We talk for half an hour a month, I write, you press publish. (If you do want to be an influencer, we can talk.)

One 30-minute interview a month to get the ideas out of your head
8 text posts a month in your voice (about 2 a week, up to 250 words each), written to turn readers into enquiries
One round of changes per batch, and a short monthly look at what worked

What's not included

Images, graphics or carousels
Daily commenting or managing your inbox
Profile set-up (add LinkedIn Kickstart if you need it)

Takes: Start with a paid pilot month
Your time: About 1 hour a month

“We should have a blog, but nobody has time to write it”

The fixWords That Work

B2B article & thought leadership writing

An article that answers a question your buyers are already asking, written from your expertise and in your voice. Research-industry thought leadership included.

A 20-minute briefing
One article of 800 to 1,000 words, using up to 3 agreed public sources
One round of changes

What's not included

Promises about Google rankings or AI answers

Takes: 1 week
Your time: About 30 minutes

Need help beyond one fix?

Some people call this a fractional CMO. I call it a senior pair of hands, a few days a month, on product and marketing. It usually starts after a package, when you know what needs doing next.

How ongoing support works

If this sounds like you

“We need help beyond one fix”

The fixOngoing support

Fractional CMO (product and marketing)

A senior pair of hands, a few days a month. I work alongside you on the product and marketing priorities that matter now. We agree the work each month and use the days where they'll make the most difference.

Done this before20 years in the product, marketing and customer seats at Kantar, Toluna and YouGov.

A monthly priority plan, agreed together
Work chosen from: your offer and positioning, pricing, product decisions, understanding customers, customer journeys and selected content
Scheduled check-ins, counted within your days

What's not included

Unlimited Slack or WhatsApp
Running a whole marketing department
Specialist channels like ads or SEO (I can bring in people I trust)

Sounding board£1,500a month
2 days a month. Direction, reviews and decisions, a monthly plan and two check-ins. Best when someone on your side does the doing.
About £750 a day
Plan + hands-on help£2,800a month
4 days a month. Agreed direction, plus me doing selected product and marketing work. Weekly 30-minute check-ins.
About £700 a day

Takes: Start with a paid month, then review
Your time: Check-ins, plus whatever we agree

Some problems need a proper scope first

These depend too much on your data, your customers and your team to price up front. Each one has a smaller first step you can book today. If it turns out you need more, we agree a written scope and price before anything starts.

“People sign up, then disappear”
The Leaky Bucket
Done this before: Did this for Toluna's behavioural panel app, and for a new stylist marketplace getting its first 30 stylists on board.
Start with Start Listening
“We only hear from customers when they leave”
The Listening Loop
Done this before: Built YouGov's Voice of the Customer programme from scattered data sets. NPS up 5.
Start with Start Listening
“Competitors keep coming up and we're not sure how we're different”
Know Your Rivals
Done this before: Part of every role I've had. It shaped the pricing and messaging that made new AI products stand out, instead of getting lost in a sea of the same.
Start with Price Check
“Our launch went quiet”
The Launch Do-Over
Done this before: Led a Toluna launch that made over $1M in its first month, against a $750K target.
Start with Power Hours
“Our prices and packages have got messy”
Price It Properly
Start with Price Check
“Our product does too much, and we can't let anything go”
Beat the Bloat
Done this before: Retired products with millions invested in them when they no longer fitted where the company was going.
Start with Power Hours
“Our research report needs to land with the client”
Report writing & editing
Start with So What?
“Everyone says AI. We don't know where to start”
AI, But Useful
Start with Power Hours

The small print, in big letters

What happens before we start?: We agree the job, the price, the start date and what I need from you. Small packages are paid upfront. For larger work, we agree staged payments before we begin.
What if the job gets bigger?: I'll flag it before doing extra work. You can keep to the original scope, or agree the extra cost first.
When does the clock start?: From the start date we agree, once I have the brief, materials and access I need. Customer interviews and approvals depend on people being available.
Can I move from a review to a rewrite?: Sometimes a review gives us a useful head start. If you book a related rewrite within 30 days, I'll confirm any credit before you book it.
Are you a research agency?: No. I talk to your customers when that's the quickest way to an answer, but you don't get a report to file. You get the decision, the words or the fix.
We're a bigger B2B tech team with a launch coming. Is this for us?: That's Upstream, the company I co-founded with Ashley Martinez. It works with product and marketing teams at larger companies, through training and launch sprints. Today is for founders and small teams who want hands-on help.
What if none of these fit?: Book the 15-minute call anyway. If I'm not the right person, I'll tell you who is.

Book a 15-min fit call