How much does it cost?

£1,500 a month for 2 days, or £2,800 for 4 days, which works out at about £700 to £750 a day. More days are possible by discussion, once we've checked capacity.

With a paid first month, then we review how it's going. We agree notice, scheduling and what happens to unused time in writing before we start.

Is this a fractional CMO?

It's the same idea: senior help for part of the month. I call it ongoing support because it covers product as well as marketing, and because you shouldn't need to know the job title to get the help.

How many days do I need?

Two days if someone on your side does the work and you need direction. Four days if you need a plan and hands-on help with it.

Unlimited messaging, running a whole department, or specialist channels like paid ads and SEO. When you need those, I can bring in people I trust.

What I help with

Ongoing support

A senior pair of hands, a few days a month

Need help beyond one fix? I work alongside you on the product and marketing priorities that matter now. We agree the work each month and use the days where they'll make the most difference.

Sound familiar?

"Do I need a fractional CMO or a marketing manager?"
"How much does fractional marketing help cost in the UK?"
"Who should lead marketing before we can afford a full-time hire?"
"We need someone senior for product and marketing, not full-time"

What it is, in plain English

Fractional support means sharing a senior person for a set number of days each month. Each month we pick the priorities: your offer and positioning, pricing, product decisions, understanding customers, customer journeys or selected content. A day is seven hours, and meetings and preparation count within it.

Job ads call this: Fractional CMO (product and marketing).

Why me

Most marketing leaders have never built a product. I've done both: I led product strategy at Toluna, built and launched new research products at Kantar, and ran customer marketing at YouGov. So the same person can help decide what to build and how to sell it.

Fixed-price ways I can help

If this sounds like you

“We need help beyond one fix”

The fixOngoing support

Fractional CMO (product and marketing)

A senior pair of hands, a few days a month. I work alongside you on the product and marketing priorities that matter now. We agree the work each month and use the days where they'll make the most difference.

Done this before20 years in the product, marketing and customer seats at Kantar, Toluna and YouGov.

A monthly priority plan, agreed together
Work chosen from: your offer and positioning, pricing, product decisions, understanding customers, customer journeys and selected content
Scheduled check-ins, counted within your days

What's not included

Unlimited Slack or WhatsApp
Running a whole marketing department
Specialist channels like ads or SEO (I can bring in people I trust)

Sounding board£1,500a month
2 days a month. Direction, reviews and decisions, a monthly plan and two check-ins. Best when someone on your side does the doing.
About £750 a day
Plan + hands-on help£2,800a month
4 days a month. Agreed direction, plus me doing selected product and marketing work. Weekly 30-minute check-ins.
About £700 a day

Takes: Start with a paid month, then review
Your time: Check-ins, plus whatever we agree

“I'm stuck and need a sounding board”

The fixPower Hours

Product & marketing advice calls

Bring one product or marketing knot. We'll work through it and agree what to do next.

Done this beforeA data startup's CEO after a set of Power Hours: "Our business direction is now crystal clear."

A 60-minute call, with a short form beforehand so we start fast
Five clear next steps afterwards
Four-call bundles to use within 3 months

What's not included

Decks or big document reviews (unless agreed beforehand and counted in your time)

One hour£145
One focused call, with next steps afterwards.
Four hours£520
Four calls to use within 3 months.

Takes: Book when you like
Your time: An hour per call

Questions people ask

How much does it cost?: £1,500 a month for 2 days, or £2,800 for 4 days, which works out at about £700 to £750 a day. More days are possible by discussion, once we've checked capacity.
How does it start?: With a paid first month, then we review how it's going. We agree notice, scheduling and what happens to unused time in writing before we start.
Is this a fractional CMO?: It's the same idea: senior help for part of the month. I call it ongoing support because it covers product as well as marketing, and because you shouldn't need to know the job title to get the help.
How many days do I need?: Two days if someone on your side does the work and you need direction. Four days if you need a plan and hands-on help with it.
What's not included?: Unlimited messaging, running a whole department, or specialist channels like paid ads and SEO. When you need those, I can bring in people I trust.

Not sure this is the right fix?

15 minutes, and I'll tell you straight.

Book a 15-min fit call

Other things I help with

Product marketing Customer marketing Product strategy Report writing & insight LinkedIn & writing AI for marketing & product