Today Consultancy
What I help with

Product marketing

Help with positioning, pricing and proof that sells

If people don't get what you do, you're not sure what to charge, or sales keep asking for proof, that's product marketing. You don't need to hire a product marketer to fix it. You need the problem gone.

Sound familiar?

  • "Why don't people understand what my business does?"
  • "How do I find my ideal customer profile (ICP)?"
  • "How should I price my services or product?"
  • "How are we different from our competitors?"
  • "How do I get customers to agree to a case study?"

What it is, in plain English

Product marketing is the bridge between what you've built and the people who should buy it. It covers who it's for (your ideal customer), how you describe it (positioning and messaging), what you charge, who you're up against, how you launch, and the proof that helps people say yes.

Job ads call this: Product marketing consultant / positioning consultant.

Why me

I'm Product Marketing Alliance certified and I've launched products at Kantar and Toluna, including a data service that made over $1M in its first month. At YouGov, the customer stories I produced helped close 506 deals worth over £37M.

Fixed-price ways I can help

Quick win

If this sounds like you

“My website isn't explaining what I do”

The fixThe Quick Read

Website review

I read your Home and About pages as a new customer would, then show you where the story gets lost.

  • A recorded walk-through of your Home and About pages, up to 20 minutes
  • A proposed headline and a one-line description of what you do
  • Your top 5 changes, in order of impact
What's not included
  • A call
  • A full rewrite
  • Design or making the changes on your site
  • More than 2 pages or 3,000 words
Takes
3 working days
Your time
10 minutes to send the links

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£195

Get a Quick Read
Quick win

If this sounds like you

“People don't get what we do”

The fixThe Clarity Check

Positioning & messaging review

A closer look at where your website or pitch loses people, and what to say more clearly.

Done this beforeHelped a new market research agency make its services stand out from the rest by sharpening the story in its pitch deck.

  • Up to 3 web pages or a pitch deck of up to 12 slides, marked up: what's confusing, what's missing, what to cut
  • A proposed headline and a one-line description of what you offer
  • Your top 5 priorities, and a 30-minute call to walk you through it
What's not included
  • New customer research
  • A full rewrite (that's Say It Right)
Takes
1 week
Your time
About 45 minutes

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£395

Book a fit call

If this sounds like you

“We're trying to appeal to everyone”

The fixWho's It For?

Ideal customer profile & positioning

Choose a clearer priority customer and make your offer feel like it was made for them.

Done this beforeRewrote a solo founder's positioning so clients could see in one read why her offer was for them.

  • A look at what you already know about your customers, plus 2 short customer calls
  • One priority customer profile, and a one-page positioning summary
  • 5 key messages to use on your website, in sales and on socials
  • A 45-minute readout and one round of changes

You'll need: Two of your customers willing to have a 30-minute call, which you arrange. No customers yet? Start with a Power Hour.

What's not included
  • Finding people to interview
  • A statistically tested market segmentation
Takes
2 to 3 weeks
Your time
About 2 hours

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£950

Book a fit call

If this sounds like you

“We need website words that sound like us”

The fixSay It Right

Positioning & website copywriting

Positioning and website copy, written with you, so the right people read it and think 'that's exactly my problem'.

Done this beforeKate Faxen's verdict on her new website: "volume up to 11, still 100% me".

  • A 60-minute briefing and a one-page positioning summary
  • Website copy for up to 5 pages (up to 2,500 words), ready to paste in
  • One round of changes, with all your feedback in one go

You'll need: An agreed audience and offer. Not sure yet? Start with the Clarity Check.

What's not included
  • Design, building or uploading the pages
Takes
3 weeks
Your time
About 2.5 hours

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£1,750

Book a fit call
Quick win

If this sounds like you

“I'm not sure what to charge”

The fixPrice Check

Pricing & packaging review

A practical look at your prices and packages, so you can make the next pricing decision with a clearer head.

Done this beforeCreated pricing and packaging models for research tools and data products at Kantar and Toluna. New pricing at Kantar won back a $4M investment.

  • Your prices and up to 3 packages compared with 3 competitors, using what they publish
  • A short recommendation (up to 2 pages)
  • A 45-minute call to talk it through
What's not included
  • Customer interviews about price
  • Financial modelling
  • Rewriting your pricing page
Takes
1 week
Your time
About 1 hour

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£450

Book a fit call

If this sounds like you

“We have happy customers. We need useful stories”

The fixThe Proof Machine

Customer case study writing

Three customer stories that help close deals, and a simple way to keep good stories coming.

Done this beforeRebuilt YouGov's customer story programme: £37M+ influenced across 506 deals.

  • Help choosing the best 3 stories from up to 10 customers you suggest
  • 3 interviews and 3 written case studies (up to 800 words each), plus a short extract of each for socials
  • A reusable briefing and approval template, so your team can keep going

You'll need: Customers willing to take part. You make the introductions.

What's not included
  • Video or graphic design
  • Chasing customer approvals beyond one request each
Takes
5 to 6 weeks (approvals depend on your customers)
Your time
About 3 hours

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£3,250

Book a fit call

If this sounds like you

“My website describes the business I used to have”

The fixThe Website Refresh

Website copy refresh

Your offer has moved on. Let's bring the words with it.

  • A 30-minute briefing and a light check that your positioning still fits
  • Updated words for up to 3 existing pages (up to 1,500 words)
  • Your best testimonials written in where they'll do the most work, and one round of changes

You'll need: You already know who you're for and what you offer now.

What's not included
  • Design, coding or uploading
  • A new brand strategy or a new website (that's Say It Right)
Takes
2 weeks
Your time
About 1 hour

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£650

Book a fit call

Bigger jobs, scoped together

These depend too much on your data and your customers to price up front. We agree a written scope and price before anything starts.

  • “Competitors keep coming up and we're not sure how we're different”

    Know Your Rivals

    A proper look at who you're up against, what they promise and the gap only you can fill. We agree the competitors and the depth first.

    Done this before: Part of every role I've had. It shaped the pricing and messaging that made new AI products stand out, instead of getting lost in a sea of the same.

    Smaller first step: Price Check

  • “Our launch went quiet”

    The Launch Do-Over

    Hands-on relaunch help for founder-led businesses. We agree the audience, the evidence and what gets made before I quote.

    Done this before: Led a Toluna launch that made over $1M in its first month, against a $750K target.

    Smaller first step: Power Hours

  • “Our prices and packages have got messy”

    Price It Properly

    A bigger pricing project: customer conversations about value, new packages, and how to test them. Scoped to what you need.

    Smaller first step: Price Check

Questions people ask

What does a product marketer actually do?
They work out who your product or service is for, what to say so those people care, how you're different, what to charge, and how to launch so it lands. Then they give sales the stories to close deals.
Do I need a product marketer or a copywriter?
The line is blurrier than people think. Plenty of good copywriters work from an ideal customer profile. The real question is whether you already know who you're for, what you offer them and why they'd choose you. If you do, you need the words. If you don't, sort that out first, because no amount of polish fixes the wrong message. I can do both: get clear on who it's for, then write the words that land with them.
How do I find my ideal customer profile?
Look at the customers who got value fastest, stayed longest and were easiest to win. Then talk to them. Who's It For? (£950) does this with two of your customers. No customers yet? Start with a Power Hour.
Can you help with competitor analysis?
Yes. The Price Check (£450) compares your prices with three competitors. For a fuller look at competitors' positioning, we agree the competitors and the depth first, then I quote.
How long does it take to write a case study?
Usually 3 to 4 weeks, most of it waiting for approvals. The Proof Machine produces three, plus a template so your team can keep going.

Not sure this is the right fix?

15 minutes, and I'll tell you straight.

Book a 15-min fit call

Other things I help with

Ongoing supportCustomer marketingProduct strategyReport writing & insightLinkedIn & writingAI for marketing & product