Product & marketing help for small businesses

What to offer. Who it's for. How to sell it.

I'm Mardien Drew. I help founders, freelancers and small businesses sharpen their offer, decide what to build next and explain why it's worth buying. Pick a fixed-price fix, book a Power Hour, or get ongoing support.

Find my fix

Three quick questions · focused help from £145

↖ tap the one that sounds like you

Solo founder · positioning & website copy

"Mardien used her product design expertise to help me position my offer in a much more compelling way and reworked my written content to take it to the next level. She helped me turn up the volume to 11 in a way that was still 100% me!"

Kate FaxenFounderOpen the case file

Data startup · Power Hours

A product just launched, a pile of ideas for the next ones, and a big question: pivot or persevere? A set of Power Hours with their product manager ended with a clear direction and a 3-year plan.

"Our business direction is now crystal clear, and we know what needs to be done."

Founder & CEOOpen the case file

Where would you like to start?

See all packages

Freelancers & consultants

Make your offer, prices and website easier to say yes to.

Often starts with Power Hours or The Quick Read

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Startup founders

Work out what to build, who it's for and how to explain it.

Often starts with Power Hours or The Clarity Check

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Small business teams

Get a clearer plan and practical help moving it forward.

Often starts with The Clarity Check or Start Listening

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Starting points, not rules. Every package is open to everyone.

Today Consultancy, in one go

Who I am: A senior product and marketing lead you hire by the problem. One fixed-price fix, or a few days a month of ongoing support.
Who it's for: SaaS and app startups, solo founders and consultants, and small B2B and B2C businesses ready to grow.
Why me: I've helped founders win their first users, sharpen their offer and decide whether to pivot. You get big-company lessons without the big-company bill.
How you buy: Fixed-price packages by stage. A clear scope. A clear price.

Why people come to me

You don't need five job titles. You need the problem gone.

Most founders don't know they need a customer marketer to find out why people leave, a product marketer for case studies that convert, or a product strategist to decide what to build and what to drop. Why would they? Job titles stopped making sense years ago.

I've sat in all of those seats: product strategy at Toluna, building and launching research products at Kantar, customer marketing at YouGov. So you get one senior person who joins the dots between what you build, what you say and what customers do.

See everything I help with

The job title translator

Flip the switch to see what job ads call these.

Same question at every stage: what do customers really want?

Here's what usually goes wrong, and what fixes it.

Just getting going

The trap

Building for everyone, and saying it to no one.

At the start, the risk isn't the product. It's guessing. Guessing who it's for, what to say and what to build first. Get those right and everything after gets cheaper.

The fix

Work out who it's for. Say it so they get it in one read.

Launched, but…

The trap

Getting people in the door, then not knowing why they stay or go.

Now customers are telling you things, mostly by leaving quietly or not paying. This stage is about finding out why people buy, what to charge, and how to start listening properly.

The fix

Find out why they buy. Charge what it's worth. Start listening.

Growing

The trap

Everything still lives in the founder's head.

Growth brings more customers, more data and more opinions than one person can hold. This stage is about proof that sells, reports that turn into decisions, a website that matches what you do now, and senior help a few days a month.

The fix

Prove it. Decide on evidence. Keep the story up to date.

Any stage: Power Hours from £145, LinkedIn Kickstart £295, LinkedIn done for you £750 a month, and articles from £350. Need help beyond one fix? Ongoing support from £1,500 a month.

Find your fix · 30 seconds

Tell me where it hurts. I'll print you a fix.

Three questions, and you'll get a suggested first step, the price and exactly what's included. A starting point, not a diagnosis.

Form T-0DAY · Problem intake

Section 1 of 3

What are you working on?

Tick one. It just helps me show you the right options.

Your receipt prints here

Three questions.
One clear answer.
A clear price.

And what's included, before anyone gets on a call.

$Mardien Drew, fractional CMO and founder of Today Consultancy$

Hello, I'm Mardien

Product.
Marketing.
Customers.

The person behind Today

In every role, the customer's voice drove my decisions. Now I do that for you.

Product or marketing, at Kantar, Toluna or YouGov, I started with what customers actually said and did. That's how I launched products, priced and marketed them, retired the ones that no longer fitted, and built YouGov's Voice of the Customer programme.

Along the way I led departments, trained hundreds of staff, clients and industry peers, and spoke at MRS, MRMW and IIEX. Now I bring that to startups and small businesses, at prices that fit, so you decide on evidence, not guesswork.

20 years, itemised

Revenue influenced by customer stories (YouGov)£37M+
Deals those case studies helped close506
First-month revenue, new data service (Toluna)$1M+
Investment recouped with new pricing (Kantar)$4M
Shorter sales cycle after repositioning−20%
NPS lift from the Voice of the Customer programme I built (YouGov)+5

Jargon used£0.00

Thank you for your custom. Please come again.

The longer story

Kind words from clients and colleagues

Don't take my word for it. Take theirs.

Product

"Mardien helped us validate our core ideas, refine our product strategy, and even provided a robust framework that we can leverage for future growth."

Jeremy WestonProduct ManagerClient · research-tech startup

Customers & research

"She has a natural gift for advocacy: not just listening to the customer voice, but ensuring it actually drives business decisions."

Sabin MindrutHead of Marketing Technology and OperationsWorked together at YouGov

Customers & research

"Mardien truly impressed me with her client first thinking and structured, scalable way of working. She was leading the way in transforming our organization into a customer centric business."

Joeri van den BroekSales Director, YouGovWorked together at YouGov

Product

"She excels at capturing business requirements, interviewing users on their needs and pain points, and reviewing the market landscape and then applying that understanding to product strategy."

Debbie SeniorVP Product AutomationWorked together for several years

Product

"Mardien leveraged post-launch customer feedback to plan iterative improvements that created a richer end-user experience. Our shared customers are still leveraging the integration and the data coming from it to this day."

Joe RazzaChief Product Officer, YouGovPartnered with Mardien while she was at Toluna

LinkedIn and articles that bring in the right people

LinkedIn is where buyers check you out before they get in touch. A tidy profile, your voice, and posts and articles written to convert, not to make you an influencer.

From £295

Book me to speak

Burned or burned out? AI overwhelm. Why launches fail. And what your customer really, really wants.

See talks

Not sure yet? That's fine. That's what the 15 minutes are for.

Book a 15-min fit call