Why does LinkedIn matter for my business?

Because it's where your buyers look you up before they reply to an email or take a call. A clear profile and regular, useful posts mean they already trust you when you first speak.

Will you turn me into an influencer?

Not unless you want to be. The goal is enquiries from the right people, not follower counts.

How much does LinkedIn ghostwriting cost?

£750 a month for 8 posts (about 2 a week), based on one 30-minute interview a month. Text posts, and you press publish. We start with a pilot month, no long contract. If your profile needs work first, add LinkedIn Kickstart (£295).

Can I do it myself with a bit of help?

Yes. LinkedIn Kickstart (£295) gives you a new headline and About section, and 6 post ideas to get going.

Do you write articles too?

Yes. Words That Work is £350 for an article of 800 to 1,000 words, on a question your buyers are already asking.

What I help with

LinkedIn & writing

LinkedIn posts and articles that bring in the right conversations

Before anyone books a call, they look you up. Mostly on LinkedIn. If your profile is thin and your last post was in March, they move on. I'll tidy up your profile and write posts and articles in your voice that turn readers into enquiries.

Sound familiar?

"What should a founder post on LinkedIn?"
"Is LinkedIn worth it for my business?"
"How much does a LinkedIn ghostwriter cost?"
"Who can write our blog posts?"

What it is, in plain English

LinkedIn is where your buyers find you, check you out and decide whether to get in touch. Content that works there is consistent, recognisably you, and written for the people you want to work with, not for likes. Articles do the same job on Google and in AI answers.

Job ads call this: LinkedIn ghostwriter / B2B content writer / thought leadership writer.

Why me

I've spent 20 years turning complicated things into words people act on, at Kantar, Toluna and YouGov and now for founders. I write to convert, not to go viral. Kate Faxen said I helped her 'turn up the volume to 11 in a way that was still 100% me'.

Fixed-price ways I can help

Quick win

If this sounds like you

“I want to post on LinkedIn, but don't know what to say”

The fixLinkedIn Kickstart

LinkedIn profile writing

A profile that tells buyers what you do when they check you out, and enough ideas to start posting with confidence.

A 45-minute briefing
A new headline and About section (up to 300 words)
6 post prompts based on what your buyers care about, and one round of changes

What's not included

Finished posts (that's LinkedIn, Done For You)

Takes: 1 week
Your time: About 1 hour

“I need to show up on LinkedIn, but never do”

The fixLinkedIn, Done For You

LinkedIn ghostwriting for founders and consultants

Posts that bring in the right conversations, not likes for the sake of it. We talk for half an hour a month, I write, you press publish. (If you do want to be an influencer, we can talk.)

One 30-minute interview a month to get the ideas out of your head
8 text posts a month in your voice (about 2 a week, up to 250 words each), written to turn readers into enquiries
One round of changes per batch, and a short monthly look at what worked

What's not included

Images, graphics or carousels
Daily commenting or managing your inbox
Profile set-up (add LinkedIn Kickstart if you need it)

Takes: Start with a paid pilot month
Your time: About 1 hour a month

“We should have a blog, but nobody has time to write it”

The fixWords That Work

B2B article & thought leadership writing

An article that answers a question your buyers are already asking, written from your expertise and in your voice. Research-industry thought leadership included.

A 20-minute briefing
One article of 800 to 1,000 words, using up to 3 agreed public sources
One round of changes

What's not included

Promises about Google rankings or AI answers

Takes: 1 week
Your time: About 30 minutes

Questions people ask

Why does LinkedIn matter for my business?: Because it's where your buyers look you up before they reply to an email or take a call. A clear profile and regular, useful posts mean they already trust you when you first speak.
Will you turn me into an influencer?: Not unless you want to be. The goal is enquiries from the right people, not follower counts.
How much does LinkedIn ghostwriting cost?: £750 a month for 8 posts (about 2 a week), based on one 30-minute interview a month. Text posts, and you press publish. We start with a pilot month, no long contract. If your profile needs work first, add LinkedIn Kickstart (£295).
Can I do it myself with a bit of help?: Yes. LinkedIn Kickstart (£295) gives you a new headline and About section, and 6 post ideas to get going.
Do you write articles too?: Yes. Words That Work is £350 for an article of 800 to 1,000 words, on a question your buyers are already asking.

Not sure this is the right fix?

15 minutes, and I'll tell you straight.

Book a 15-min fit call

Other things I help with

Ongoing support Product marketing Customer marketing Product strategy Report writing & insight AI for marketing & product