Where should a small team start with AI?

With a boring, repeated job that eats time: sorting feedback, summarising calls, finding stories. Not with your brand voice. A Power Hour (From £145) is a good place to pick the first one.

Should we fix our process before automating it?

Yes. Automating a messy workflow just gets you mess, faster. We map the job first, cut the steps nobody needs, then decide what AI should do.

Can you build us a tool?

Sometimes. First we agree what goes in, what comes out, how we'll check it's right, and who looks after it. Then I quote. A narrow job with clear examples means much less checking afterwards.

Will AI make our marketing sound robotic?

Only if you let it write the final words. Use it to find, sort and draft, and keep a human voice on what customers read.

What I help with

AI for marketing & product

AI for marketing, product and research, without the overwhelm

Everyone says you should be using AI. Half the tools make more work, because someone has to check and rewrite everything they produce. I help you find the few places AI really helps, and fix the workflow before anything gets automated.

Sound familiar?

"How can a small team use AI in marketing?"
"Which jobs should we hand to AI agents?"
"Can AI help us make sense of customer feedback?"
"How do I stop AI content sounding generic?"

What it is, in plain English

Practical AI means small, specific help for jobs you do every week, like sorting feedback, summarising research or drafting first versions. Often the first fix isn't AI at all: it's tidying the workflow so there's something sensible to automate.

Job ads call this: AI marketing consultant / AI product consultant.

Why me

I build with AI myself. I made an AI case study finder that spots the best customer stories in your data, and I use AI to sort large sets of customer feedback and research. I also know where it backfires.

Fixed-price ways I can help

Quick win

If this sounds like you

“I'm stuck and need a sounding board”

The fixPower Hours

Product & marketing advice calls

Bring one product or marketing knot. We'll work through it and agree what to do next.

Done this beforeA data startup's CEO after a set of Power Hours: "Our business direction is now crystal clear."

A 60-minute call, with a short form beforehand so we start fast
Five clear next steps afterwards
Four-call bundles to use within 3 months

What's not included

Decks or big document reviews (unless agreed beforehand and counted in your time)

One hour£145
One focused call, with next steps afterwards.
Four hours£520
Four calls to use within 3 months.

Takes: Book when you like
Your time: An hour per call

Bigger jobs, scoped together

These depend too much on your data and your customers to price up front. We agree a written scope and price before anything starts.

“Everyone says AI. We don't know where to start”
AI, But Useful
Find where AI saves time in marketing, product or research, and fix the workflow before automating it. If a small tool makes sense, we agree what it does, how we check it and who looks after it first.
Smaller first step: Power Hours

Questions people ask

Where should a small team start with AI?: With a boring, repeated job that eats time: sorting feedback, summarising calls, finding stories. Not with your brand voice. A Power Hour (From £145) is a good place to pick the first one.
Should we fix our process before automating it?: Yes. Automating a messy workflow just gets you mess, faster. We map the job first, cut the steps nobody needs, then decide what AI should do.
Can you build us a tool?: Sometimes. First we agree what goes in, what comes out, how we'll check it's right, and who looks after it. Then I quote. A narrow job with clear examples means much less checking afterwards.
Will AI make our marketing sound robotic?: Only if you let it write the final words. Use it to find, sort and draft, and keep a human voice on what customers read.

Not sure this is the right fix?

15 minutes, and I'll tell you straight.

Book a 15-min fit call

Other things I help with

Ongoing support Product marketing Customer marketing Product strategy Report writing & insight LinkedIn & writing