How do I decide what to build next?

Start with what you already have: feedback, usage data and sales notes. Then weigh each idea by how many customers it helps and how much it matters to them. Build the Right Thing (£1,450) does this for up to 10 ideas.

We don't have much evidence yet. Can you still help?

Yes. Start with a Power Hour (From £145) to sort out what you know, what you're guessing and what to find out first.

How do I know when to sunset a product?

When it costs more to keep than it brings in, and doesn't fit where you're heading. But removing something needs the same customer evidence as building it, or it's just another way of guessing. And telling customers it's going is a message too, often a harder one.

Look at who is getting the most value today and why. Often the answer isn't a pivot, it's focus. One startup used my Power Hours to answer exactly this, and came out with a clear 3-year plan.

What I help with

Product strategy

Help deciding what to build next, and what to stop

The backlog is huge, everyone has an opinion, and AI makes it easy to keep adding. Product strategy is deciding what to build, and what to drop, based on what customers actually do and say.

Sound familiar?

"How do I prioritise my product roadmap?"
"What should we build next?"
"When should we sunset a product or feature?"
"Should we pivot or persevere?"

What it is, in plain English

Product strategy connects what customers need with where the business is going, and turns that into priorities you can defend. That includes the less glamorous calls, like what to retire.

Job ads call this: Product strategy consultant / product strategist.

Why me

I spent years building the products household brands use to make their own product and marketing decisions, and I've advised and worked with many startups. I've launched products, and I've made the call to sunset big ones with millions invested when they no longer fitted where the company was going. I'm also a certified Scrum Product Owner.

Fixed-price ways I can help

If this sounds like you

“We have plenty of ideas. Which should come next?”

The fixBuild the Right Thing

Product prioritisation review

Use the customer evidence you already have to choose your next product priorities, not the loudest voice in the room.

Done this beforeHelped a data startup choose which products to build next, and shape a 3-year plan.

A review of up to 10 ideas or features against your existing feedback, usage and sales data
A 90-minute workshop to weigh them up together
A ranked decision table with the reasons, assumptions and gaps written down
A short next-step plan and a 30-minute handover

You'll need: A list of ideas and some customer evidence: up to two reports or summaries, plus your key usage or sales numbers.

What's not included

New customer interviews
Technical specs or effort estimates (your engineers know best)
A committed delivery schedule

Takes: 2 to 3 weeks
Your time: About 3 hours

“I'm stuck and need a sounding board”

The fixPower Hours

Product & marketing advice calls

Bring one product or marketing knot. We'll work through it and agree what to do next.

Done this beforeA data startup's CEO after a set of Power Hours: "Our business direction is now crystal clear."

A 60-minute call, with a short form beforehand so we start fast
Five clear next steps afterwards
Four-call bundles to use within 3 months

What's not included

Decks or big document reviews (unless agreed beforehand and counted in your time)

One hour£145
One focused call, with next steps afterwards.
Four hours£520
Four calls to use within 3 months.

Takes: Book when you like
Your time: An hour per call

“We've got reports and data, but no clear answers”

The fixSo What?

Turn research reports into business recommendations

Send me the reports nobody has time to read. I answer your real business questions and turn them into a short story your leadership team can decide on.

Done this beforeHelped an innovation agency turn a data-science report based on customer feedback into a clearer view of white-space opportunities and what to innovate next.

Up to 3 business questions, agreed for one decision
A review of up to 5 reports you supply (up to 100 pages in total)
A 10-slide recommendation, a 45-minute readout and one round of changes

What's not included

Cleaning raw data or new statistical analysis
Building dashboards

Takes: 2 weeks
Your time: About 1.5 hours

Bigger jobs, scoped together

These depend too much on your data and your customers to price up front. We agree a written scope and price before anything starts.

“Our product does too much, and we can't let anything go”
Beat the Bloat
Keep, fix or retire: decided on customer evidence, and told to customers well. We name the features and the evidence before I quote.
Done this before: Retired products with millions invested in them when they no longer fitted where the company was going.
Smaller first step: Power Hours

Questions people ask

How do I decide what to build next?: Start with what you already have: feedback, usage data and sales notes. Then weigh each idea by how many customers it helps and how much it matters to them. Build the Right Thing (£1,450) does this for up to 10 ideas.
We don't have much evidence yet. Can you still help?: Yes. Start with a Power Hour (From £145) to sort out what you know, what you're guessing and what to find out first.
How do I know when to sunset a product?: When it costs more to keep than it brings in, and doesn't fit where you're heading. But removing something needs the same customer evidence as building it, or it's just another way of guessing. And telling customers it's going is a message too, often a harder one.
Should we pivot?: Look at who is getting the most value today and why. Often the answer isn't a pivot, it's focus. One startup used my Power Hours to answer exactly this, and came out with a clear 3-year plan.

Not sure this is the right fix?

15 minutes, and I'll tell you straight.

Book a 15-min fit call

Other things I help with

Ongoing support Product marketing Customer marketing Report writing & insight LinkedIn & writing AI for marketing & product