What I help with
Bring the problem. I'll bring the right kind of help.
You don't need to know if it's product marketing, customer marketing or product strategy. Find the question that sounds like yours.
The job title translator
- "People don't get what we do"Product marketing: positioning & messaging
- "We're not sure who to sell to"Product marketing: ideal customer profile (ICP)
- "Sales keep asking for proof"Product marketing: case studies & sales enablement
- "We're not sure what to charge"Product marketing: pricing & packaging
- "Everyone loves it. Nobody pays"Customer marketing: customer insight
- "We only hear from customers when they leave"Customer marketing: Voice of the Customer
- "Customers love us. They just never tell anyone"Customer marketing: advocacy & referrals
- "Which idea should we build next?"Product strategy: roadmap prioritisation
- "Our product does too much"Product strategy: when to sunset a feature
- "We've got reports, but no answers"Insight storytelling & report writing
- "I should post on LinkedIn. I never do"LinkedIn ghostwriting & content writing
- "We need senior help, not full-time"Fractional CMO
Flip the switch to see what job ads call these.
Ongoing support
A senior pair of hands, a few days a month
- "Do I need a fractional CMO or a marketing manager?"
- "How much does fractional marketing help cost in the UK?"
- "Who should lead marketing before we can afford a full-time hire?"
Product marketing
Help with positioning, pricing and proof that sells
- "Why don't people understand what my business does?"
- "How do I find my ideal customer profile (ICP)?"
- "How should I price my services or product?"
Customer marketing
Help turning the customers you have into loyal fans
- "Why do customers choose us over someone else?"
- "Everyone says they love our product. Why won't they pay?"
- "How do I get customers to give us feedback?"
Product strategy
Help deciding what to build next, and what to stop
- "How do I prioritise my product roadmap?"
- "What should we build next?"
- "When should we sunset a product or feature?"
Report writing & insight
Turn research reports into business recommendations
- "How do I turn research findings into recommendations?"
- "Who can edit our market research report?"
- "Our insight isn't landing with leadership. Why?"
LinkedIn & writing
LinkedIn posts and articles that bring in the right conversations
- "What should a founder post on LinkedIn?"
- "Is LinkedIn worth it for my business?"
- "How much does a LinkedIn ghostwriter cost?"
AI for marketing & product
AI for marketing, product and research, without the overwhelm
- "How can a small team use AI in marketing?"
- "Which jobs should we hand to AI agents?"
- "Can AI help us make sense of customer feedback?"
Can't see your problem? Tell me anyway.